Hans-Ingar Løvstad appointed CEO of Advania Norway

Why shadow AI use is the corporate risk no one wants to talk about.

You probably have employees using ChatGPT at work right now. They might be summarizing a contract, rewriting emails, or analyzing client data. Maybe they even paid for the subscription themselves.
It feels efficient. Productive. Smart.
It might also be illegal ...

Advania today announced the acquisition of The AI Framework, a distinguished AI consultancy recognized for deep domain expertise and award-winning performance in AI transformation.

The AI Framework brings proven expertise in AI-driven transformation, with a track record of helping retailers, telecoms, financial institutions and others navigate complex AI and digital transformation challenges. The consultancy emphasizes strategic value delivery through actionable roadmaps, responsible data governance, and scalable implementation models.

The allure of artificial intelligence can be overwhelming. With headlines promising revolutionary transformation and vendors showcasing impressive capabilities, many organizations find themselves rushing to adopt the latest AI tools without a clear roadmap.

This approach, while understandable given competitive pressure, often leads to disappointing results and wasted investment. The most successful AI implementations follow a different path: strategy first, tools second.

Advania has officially opened the Dreamhouse — a landmark logistics and refurbishment facility designed to refurbish one million IT devices annually.

Located in Enköping, Sweden, the Dreamhouse is now fully operational, powering public and private organizations with devices that have up to 70% lower carbon impact — yet are so powerful, users can’t tell the difference from brand-new ones.

Four fundamental shifts are reshaping how organisations operate, compete, and create value.

Drawing from insights in our 2024 Annual Report, we explore how these forces are creating new opportunities and challenges – and why we're already building the solutions our customers need to thrive in this new landscape.

In the Swedish municipality of Höganäs, sustainability moves beyond policy into practice. In partnership with Advania, the IT department has established a circular system that extends device lifecycles while reducing environmental impact and operational costs.

The approach is simple and effective. Employees order new or refurbished devices through an internal shop. Departments pay a deposit that is refunded twice a year when used devices are returned. The returned equipment is sent to Advania for secure processing, either refurbishment for second-hand use or responsible recycling.

Note: This interview is featured in the 2024 Annual and Sustainability Report.

Fish, fuel, and fjord routes – Advania’s new tool is leading to cost-savings and sustainable choices for a Norwegian fishing industry giant Pelagia. "With this tool, we are saving double-digit percentages on fuel," says Frode Vatne, Chief Information Officer at Pelagia.

Pelagia, a global leader in high-quality pelagic fish products, teamed up with Advania to transform its shipping operations using AI, achieving double-digit fuel savings and streamlined logistics.
By developing a custom algorithm in spring 2024, Advania delivered an AI-driven route-planning tool tailored to Norway's complex fjord and coastal waterways.

Advania has published its 2024 Annual and Sustainability Report, marking a year of strong progress in climate action, governance, and transparency.

The company has chosen to align early with the EU’s Corporate Sustainability Reporting Directive (CSRD)—well ahead of regulatory deadlines—demonstrating its commitment to clear, accountable, and forward-looking reporting.

Note: This interview is featured in the 2024 Annual and Sustainability Report.

Advania has had a year of remarkable growth. But unlike many IT companies that scale through centralisation, Advania has done the opposite – proving that local autonomy fuels success. In this conversation, Chairman Gestur Gestssonand CEO Hege Støre discuss how 'The Advania Way' drives expansion while staying true to its core values.

Note: This story is featured in the 2024 Annual and Sustainability Report.

The role of Chief Information Security Officer at Advania is newly established, but Henric Skalberg has a clear vision for its purpose: driving collaboration across markets to address shared cybersecurity challenges. 'Each of our markets has strengths, but by working together, we can achieve more and offer even greater value to our customers,' says Henric.

Jökulsárlón ehf operates one of Iceland's most visited natural attractions, welcoming over 150,000 passengers annually for boat trips across the iconic glacial lagoon.

With that volume, the booking system isn't just software; it's the operational heart of the business.