Iceland's Iconic Glacial Lagoon Streamlines 150,000 Annual Bookings with Advania's Purpose-Built Solution

Before Liva, the company relied on multiple disconnected systems to manage bookings, resources, and customer data. Each system added complexity, required separate maintenance, and created friction in daily operations. For a seasonal business handling thousands of daily bookings during peak periods, that complexity translated directly into operational risk.

Ágúst Elvarsson, COO at Jökulsárlón, saw an opportunity when Advania began developing Liva, a booking solution built specifically for tourism operators. He joined the development process from the beginning, ensuring the system addressed real operational needs rather than theoretical ones.
"Liva is a system that can be used by anyone who is booking trips," says Ágúst. "The main thing is that it will replace two, even three, other much more complex and heavy systems."

Liva consolidates resource management (staff scheduling, equipment allocation, and device tracking) into a single cloud-based platform. Integration with accounting systems, SMS services, and marketing tools means data flows automatically rather than requiring manual transfers. The subscription model provides predictable operating costs without taking percentages from booking revenue, and scales as business needs change.

For Jökulsárlón, the impact goes beyond simplification. With a unified system managing the core booking operations, the company gains reliability during its busiest periods and better visibility across all aspects of service delivery.
"It is important that this heart of the company beats in sync with all the systems we are using to make everything run smoothly," says Ágúst.

Liva was introduced during Iceland Tourism Week 2025 and is now available to tourism operators across Iceland and beyond, developed by Advania in response to direct customer needs and refined through collaboration with companies like Jökulsárlón who understand the demands of high-volume seasonal operations.