Advania appoints Errol Norlum as Chief AI Officer

Advania has appointed Errol Norlum as Chief AI Officer, strengthening Group level leadership as artificial intelligence becomes increasingly central to both Advania's customer offering and its own development. Norlum joins Advania's Group Executive Management team and takes up the role on 1 October 2026.

Advania has appointed Annette Murphy as Chief Executive Officer of Advania UK, effective 7 September 2026. Annette brings international experience from across the technology sector and will lead Advania's UK business.

Annette has previously held senior commercial and general management roles at Colt Technology Services, Lumen, Zayo/GEO and BT, with experience across the UK, Europe, the Middle East, Africa and Asia Pacific. Her experience spans leadership, business transformation and the integration and development of technology businesses.

Advania has appointed Mattias Røstad Jørum to lead the company’s strategic cyber resilience initiative, strengthening collaboration across its markets and making Advania’s combined security expertise more accessible to customers.

Advania is launching Advania ALT, a sovereign AI platform that gives customers access to leading AI models while maintaining control over data, security and governance. Launching across Advania's European markets, Advania ALT marks an important step in Advania's strategy to help customers move from AI experimentation to secure and governed adoption at scale.

Designing the next generation of aircraft engines requires enormous computing power.

When ITP Aero needed to expand its capacity for advanced engineering simulations, the company turned to Gompute, Advania's specialist high performance computing platform. Together, the teams built a scalable environment capable of supporting some of the most demanding workloads in modern aerospace engineering.

Headquartered in Spain, ITP Aero develops, manufactures and maintains aircraft engines for customers around the world. As research and development projects increased in complexity, the company needed additional computing capacity to support large scale simulations and accelerate innovation.

Advania has acquired Evolv Robotics, an Icelandic specialist in business automation, bringing a team of 30 automation engineers into the group and establishing its first dedicated automation delivery unit in Iceland. The acquisition strengthens Advania's ability to deliver end-to-end AI and automation services as organizations increasingly seek trusted partners to help them identify, implement, and scale these technologies.

Evolv develops automation systems that streamline and orchestrate complex business processes across industries. The company serves more than 100 customers in Iceland, with solutions deployed in production environments supporting everything from financial operations to customer workflows. Its team combines deep automation engineering expertise with a proven track record of implementing systems that operate reliably at scale.

Advania and Cortex Consult A/S (“Cortex”) are joining forces, marking an important step in Advania’s expansion in the Danish market and strengthening its managed services offering across the Nordics.

Founded in 1998, Cortex has built a strong reputation for reliable IT operations and close customer partnerships. The company primarily serves mid-sized businesses, as well as selected larger customers across private and public sectors, with a particularly strong track record in the pharmaceutical industry. A significant share of its business is based on long-term, recurring engagements.

Advania today publishes its Annual & Sustainability Report for 2025, reporting revenue of SEK 18.4 billion, representing 22% growth year-on-year, and surpassing SEK 2 billion in adjusted EBITDA. Cash conversion remained strong at 104%.

This performance marks a significant milestone for Advania and reflects sustained commercial momentum across its core markets. Demand for managed services continued to grow, alongside an expanding role in managing business-critical IT environments for organisations in both the public and private sectors.

Growth during the year was driven by a combination of organic expansion and a disciplined acquisition strategy. Advania completed five acquisitions in 2025, further strengthening its capabilities and geographic presence. Since 2021, this strategy has contributed to nearly tripling the company in size.

Advania has published its Annual and Sustainability Report for 2025, highlighting continued progress in its environmental, social, and governance performance, alongside a growing role in helping customers reduce the impact of their IT operations.
During the year, Advania advanced its sustainability position across multiple areas, including improved external ratings, continued integration of sustainability into its operations, and an increased focus on supporting customers in managing the environmental footprint of their technology.

Advania Sweden has been named a Rising Star in the Nordic region at the NVIDIA Partner Awards EMEA 2026, recognizing its role in helping organizations move from AI ambition to measurable business outcomes.

The award reflects strong momentum built in Sweden, which serves as Advania’s frontrunner market for AI. That capability is increasingly being leveraged across the group to support customers in multiple markets.

Executive Insight | Maarten Kanters, Strategy Director

Nordic companies have embraced artificial intelligence at remarkable speed. According to a recent report from Boston Consulting Group, almost every company in the region now uses AI in some form. Yet despite this rapid adoption, only a small minority report substantial financial returns from their investments.

This raises an obvious question. If nearly everyone is using AI, why are so few seeing meaningful business impact?

The explanation is surprisingly simple. Many organizations are adding AI to existing workflows instead of redesigning how work gets done. And as a rule of thumb, if you paste AI on top of old habits, you will only get slightly better old habits.

Total Lifecycle Management is one of Advania’s three strategic growth priorities. The appointment of Joel Sundström as Strategy Director marks an important step in strengthening how the company develops and scales this offering across markets.

Joel joins from Casi, a Norwegian mobility tech company, where he was Chief Commercial Officer. He previously worked in business development and innovation, and earlier as a management consultant at Accenture advising Nordic clients. He holds an M.Sc. in Engineering Physics and a B.Sc. in Business Administration from Uppsala University.