From AI Confusion to Clarity. Strategy First, Tools Second.

The allure of artificial intelligence can be overwhelming. With headlines promising revolutionary transformation and vendors showcasing impressive capabilities, many organizations find themselves rushing to adopt the latest AI tools without a clear roadmap. This approach, while understandable given competitive pressure, often leads to disappointing results and wasted investment. The most successful AI implementations follow a different path: strategy first, tools second.

Four fundamental shifts are reshaping how organisations operate, compete, and create value. Drawing from insights in our 2024 Annual Report, we explore how these forces are creating new opportunities and challenges – and why we're already building the solutions our customers need to thrive in this new landscape.

Note: This interview is featured in the 2024 Annual and Sustainability Report.

Fish, fuel, and fjord routes – Advania’s new tool is leading to cost-savings and sustainable choices for a Norwegian fishing industry giant Pelagia. "With this tool, we are saving double-digit percentages on fuel," says Frode Vatne, Chief Information Officer at Pelagia.

Note: This interview is featured in the 2024 Annual and Sustainability Report.

Advania has had a year of remarkable growth. But unlike many IT companies that scale through centralisation, Advania has done the opposite – proving that local autonomy fuels success. In this conversation, Chairman Gestur Gestssonand CEO Hege Støre discuss how 'The Advania Way' drives expansion while staying true to its core values.

Note: This story is featured in the 2024 Annual and Sustainability Report.

The role of Chief Information Security Officer at Advania is newly established, but Henric Skalberg has a clear vision for its purpose: driving collaboration across markets to address shared cybersecurity challenges. 'Each of our markets has strengths, but by working together, we can achieve more and offer even greater value to our customers,' says Henric.

Funds managed by Goldman Sachs Merchant Banking Division are to acquire a majority of the shares in Advania AB, alongside management, VIA Equity and other reinvesting shareholders. New owners aim to accelerate Advania’s growth both organically and through acquisitions.