13.04.2026

Stop Pasting AI on Top of Old Habits

Executive Insight | Maarten Kanters, Strategy Director

Nordic companies have embraced artificial intelligence at remarkable speed. According to a recent report from Boston Consulting Group, almost every company in the region now uses AI in some form. Yet despite this rapid adoption, only a small minority report substantial financial returns from their investments.

This raises an obvious question. If nearly everyone is using AI, why are so few seeing meaningful business impact?

The explanation is surprisingly simple. Many organizations are adding AI to existing workflows instead of redesigning how work gets done. And as a rule of thumb, if you paste AI on top of old habits, you will only get slightly better old habits.

Insights & Perspectives

Insights

Smarter Shipping: How Advania Helps Pelagia Cut Costs and Emissions with AI

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Note: This interview is featured in the 2024 Annual and Sustainability Report.

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Note: This interview is featured in the 2024 Annual and Sustainability Report.

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Beyond Protection: Advania’s New Cybersecurity Approach

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Note: This story is featured in the 2024 Annual and Sustainability Report.

The role of Chief Information Security Officer at Advania is newly established, but Henric Skalberg has a clear vision for its purpose: driving collaboration across markets to address shared cybersecurity challenges. 'Each of our markets has strengths, but by working together, we can achieve more and offer even greater value to our customers,' says Henric.

Insights

Goldman Sachs funds to acquire a majority stake in Advania.

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Funds managed by Goldman Sachs Merchant Banking Division are to acquire a majority of the shares in Advania AB, alongside management, VIA Equity and other reinvesting shareholders. New owners aim to accelerate Advania’s growth both organically and through acquisitions.