09.01.2026

Maarten Kanters joins Advania as Strategy Director

Maarten Kanters has joined Advania as Strategy Director coordinating growth initiatives across all markets. Advania is focusing on three areas where organizations need integrated solutions: AI implementation that delivers measurable outcomes within existing systems, cyber resilience that ensures business continuity, and total lifecycle management that reduces IT device costs while improving sustainability and security.

Maarten brings extensive experience from leading multi-country operations in decentralized environments. Most recently, he served as President Europe at ENRX. Prior to that, he built Cambi Invest’s investment arm and led the acquisition of Cambi’s largest competitor. He began his career at McKinsey & Company, where he worked across both Norway and the Netherlands.

“We’re strengthening our ability to coordinate strategic initiatives across markets while maintaining local autonomy. Maarten’s experience leading multi-country operations will be valuable as we scale our growth priorities,” says Hege Støre, CEO of Advania.

“Advania’s combination of scale and local autonomy creates strong opportunities. I’m looking forward to working with the country teams to drive alignment while ensuring each market can adapt to local customer needs,” says Maarten Kanters.