Inside Advania
Empowered People
Local Leadership
One Advania
Advania is home to more than 5000 people across the Nordics, the United Kingdom and Ireland, supported by seven global talent hubs. Our decentralised structure is built on trust. Decisions are made close to the customer, where expertise and responsibility meet. This is the heart of The Advania Way and the reason people join, thrive and stay.
We believe that people perform best when they are empowered. Every Advania company operates with real autonomy, shaping its own success while contributing to one shared culture built on craftsmanship, humility and long term client partnerships.
Rooted in a Nordic Culture of Craftsmanship
Advania’s culture is shaped by the region where we were born:
Icelandic ingenuity, Swedish precision and Norwegian practicality.
This foundation influences how we work. We operate openly, honestly and with a strong sense of responsibility for our customers and for each other. This creates an environment where people are trusted with meaningful work and given the freedom to influence outcomes.
In all locations you will find teams who are passionate about technology, committed to customer success and proud of the work they do.
A Unified Platform for Growth
Advania delivers services across the Nordics, the United Kingdom and Ireland, supporting customers in more than twenty industries. Our markets vary in size and maturity, yet operate within similar macroeconomic environments and often evolve in parallel.
Each company adapts to its local context. Some already provide the full range of Advania services and solutions, while others are expanding capabilities and building new areas of expertise. The same applies to culture. In some markets
The Advania Way is deeply embedded. In others it is being actively introduced and strengthened. This diversity is a competitive advantage. It enables us to grow organically in some regions, expand selectively in others and stay close to the needs of customers in every country we serve.
A GLOBAL NETWORK OF TALENT
Connected Talent Across the World
Alongside our Northern European operations, Advania has seven specialised talent hubs: South Africa, Serbia, Sri Lanka, Poland, Spain, Germany and the United States.
These hubs are not separate markets. They are fully integrated parts of our organisation and culture. They exist because of exceptional talent and provide highly skilled professionals who contribute directly to delivery and innovation.
Each hub works closely with the markets it supports:
- South Africa supports the United Kingdom
- Serbia supports Iceland
- Poland and Sri Lanka support Norway
- Spain and Germany support Sweden
- The United States supports specialised functions
Although these locations are sometimes described as nearshore, we view them differently. They are equal parts of our organisation and connected to our culture, leadership and people development just like any other Advania team.
This distributed network strengthens our ability to deliver high quality services across borders while remaining true to our decentralised model.
Key markets (5)
Full-service markets where Advania delivers the entire IT value chain: Iceland, Sweden, Norway, Denmark, Finland, United Kingdom,
Early-stage markets (2)
Limited presence with selected offerings and clear potential for future expansion. This currently includes Denmark and Ireland.
Talent Hubs (7)
Specialised teams that support our full-service markets with sought after capabilities. These teams are fully integrated into our culture and organisation.
THE ADVANIA WAY
A Culture Built on Trust, Action and Growth
At Advania, culture and leadership are deeply connected. The Advania Way describes how we approach our customers and how we support our people, and it reflects the values that guide leaders across all our companies. Everything begins with trust. We place decision making close to the customer, where it has the greatest impact, and we expect our people to act with clarity, responsibility and care. This is captured in our commitment to Never Lose a Customer, which has been part of Advania’s identity from the beginning.
Our culture is also built on the belief that every individual contributes to who we are. Our Difference Is You expresses the simple truth that our people shape the company every day through their strengths, their expertise and the way they work with colleagues and customers.
To turn this culture into action, we follow three leadership principles that define how we lead and how we collaborate. Leaders show trust by setting clear expectations and empowering teams to make decisions. They take action by moving decisively, following through and ensuring progress. And they empower growth by listening with curiosity, giving honest feedback and creating opportunities for people to develop. These principles allow us to build high performing teams where psychological safety and accountability go hand in hand.
Together, The Advania Way and our leadership principles form the foundation of a culture that is both people centered and performance oriented. They guide how we serve customers, how we develop talent and how we create a workplace where people thrive through autonomy, collaboration and continuous improvement.