Advania on the offensive with significantly expanded IT offer

Advania Norge is now entering the market with a broader range of services, software and hardware. The initiative is kicking off with the acquisition of the online store Stepper. Further growth will take place organically and through other acquisitions.

Espen Hartz and Per-Gunnar Furuseth.

We have Advania group behind us that is willing to invest, plus successful experience from our sister companies in Sweden and Iceland to draw on. With VIA equity and PFA entering on the ownership side, the future looks bright," says CEO Espen Hartz, who is excited about expanding the business in Norway.  

For a long time, Advania Norway has been known as a provider of solutions for enterprise resource planning (ERP) and projects based on Microsoft Dynamics 365. Its focus on Microsoft’s platform and Contact Centre solutions from Genesys is now being complemented by offering Norwegian customers a full range of services, software and hardware. In addition to the company's top certification at Microsoft, agreements have been signed with key players in hardware sales, such as HP, Lenovo, Dell and Cisco. 

The acquisition of Stepper pushes Advania’s hardware business comfortably over NOK 50 million in annual sales.  

“Stepper offers a great online store based on solid technology and runs on a business model that suits us. We search companies to acquire with cleverness,” Hartz explains. “We are aiming for organic growth, and we want everyone who joins us by acquisition to feel positive about becoming part of Advania.”  

For Stepper, this is the perfect timing. We have spent less than four years building a solid store and a platform that is well-equipped for further growth. That our B2B online store is among the best in the market is proven through our strong and continuous growth in revenue. Now, Stepper becomes part of a company with great financial powers that will enable us to challenge the biggest players in the country. That is exciting.", says Trond Dahl, entrepreneur and general manager of Stepper AS.

Top people in 

In addition to the expertise and the well-established online store Stepper represent, Advania has also recruited six experienced sales staff from the hardware market. Even more recruitments are scheduled.

Per-Gunnar Furuseth will lead the Cloud & Infrastructure business area, which includes Advania’s expanded offer. Furuseth has many years of experience from hardware and software sales. He emphasizes that Advania will focus on building close and sound relationships with all customers.  

Agile and customer-friendly  

“We will be there for the Norwegian market and our customers will experience a supplier they can call for advice and guidance. We will not be robots, based on automation. We aim to be an agile company that can react quickly and meet the needs of our customers. Whatever their size, our customers shall feel that they are being treated like a big player,” says Director Per-Gunnar Furuseth.  

Furuseth believes there is a market potential, as many companies are not treated properly. “The biggest suppliers focus on large public tenders and handling big orders, but small and medium-sized businesses also need to be properly served. With a number of mergers also taking place in the industry at the moment, the time is right for Advania to be making this push right now.” 

Large customer base – many partners

Advania is establishing a broader business offer to ensure profitability. The company enjoys a strong foothold within the consultation and software market. Based on its Norwegian customers, Advania now sees the growth potential in a market offer that includes hardware. This represents a significant expansion of its IT delivery.  

The business model used has proven successful for Advania Sweden, and the expanded offer is backed by one of the Nordic region’s top IT firms, in the shape of the Advania Group.  

“To be able to deliver optimised solutions for our customers, we work closely with partners - everyone from the biggest players to the smallest specialists in the sector. Our goal is to deliver every possible product and service in the IT sector – and ensure that doing business with us is a pleasant experience,” CEO Espen Hartz concludes.